What is an Ad Exchange?

In the world of automated advertising, an ad exchange acts as a digital marketplace where advertisers, agencies, demand-side platforms (DSPs), publishers, and supply-side platforms (SSPs) can compete for available advertising space from various publishers through real-time auctions. The price is determined through this auction mechanism, with advertisers bidding to secure the best placement. Additionally, an ad exchange provides advertisers with a clear view of where and how their ads will be displayed.