What Is a SSP?

Efficient Ad Impression Sales, Broader Buyer Networks, and Revenue Optimization for Publishers

Aryel
Written by AryelLast update 5 months ago

A supply-side platform (SSP) is a software solution used by publishers to optimize and streamline the sale of their ad impressions through ad exchange platforms. Acting as a bridge, the SSP connects publishers to various ad exchanges, demand-side platforms, and advertising networks, thereby broadening the pool of potential buyers. This, in turn, allows publishers to set and adjust bid prices to maximize their revenue.

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