A supply-side platform (SSP) is a software solution used by <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.aryel.io/en/advertising/what-is-a-publisher">publishers</a> to optimize and streamline the sale of their ad impressions through <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.aryel.io/en/advertising/what-is-an-ad-exchange">ad exchange</a> platforms. Acting as a bridge, the SSP connects <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.aryel.io/en/advertising/what-is-a-publisher">publishers</a> to various <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.aryel.io/en/advertising/what-is-an-ad-exchange">ad exchanges</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.aryel.io/en/advertising/what-is-a-dsp">demand-side platforms</a>, and advertising networks, thereby broadening the pool of potential buyers. This, in turn, allows <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.aryel.io/en/advertising/what-is-a-publisher">publishers</a> to set and adjust bid prices to maximize their revenue.

Efficient Ad Impression Sales, Broader Buyer Networks, and Revenue Optimization for Publishers

What Is a SSP?