What Is a Publisher?

Defining the Role of the Publisher

Written by AryelLast update 4 months ago

In terms of online advertising, a publisher is the entity that provides advertising space on its websites, apps, or other digital channels, allowing advertisers to display their ads to the publisher's audience in exchange for compensation. Publishers often work with supply-side platforms (SSP) to optimize and sell their advertising inventory to advertisers through mechanisms such as real-time bidding.

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