What Is a SSP?

Aryel
Written by AryelLast updated 3 months ago

A supply-side platform (SSP) is a software solution used by publishers to optimize and streamline the sale of their ad impressions through ad exchange platforms. Acting as a bridge, the SSP connects publishers to various ad exchanges, demand-side platforms, and advertising networks, thereby broadening the pool of potential buyers. This, in turn, allows publishers to set and adjust bid prices to maximize their revenue.

Did this article help you solve your issue?

Aryel - Help Center

© 2025 Aryel - Help Center. All rights reserved.