This October, we’re thrilled to introduce a new wave of powerful updates for both the Ads Manager and the Builder — designed to make your creative and campaign management experience more intuitive, autonomous, and efficient.
Self-Service Flow (Full Activation)
You can now create your campaigns fully autonomously within the Ads Manager. From the Campaign List, click the New Campaign button at the top right corner to open a guided form that walks you through all the key steps: from basic information and campaign objectives to targeting settings.
In the targeting section, alongside manual setup, you’ll find the option to generate your audience using Aryel’s AI Optimization. Simply provide a short brief, and the AI will automatically define and refine your targeting — ensuring it aligns seamlessly with your campaign goals.
Once all fields are completed, just publish your campaign and let the Ads Manager handle delivery automatically. Full control meets full automation.
Discover more about the Full Activation campaign creation here.
Three Builder Modes: Designer, Blueprint & Wizard
The Builder offers three powerful modes, each tailored to a different level of creative control:
Designer Mode – For full creative freedom. Build your experience from scratch, from adding components and creating animations to managing trackers and interactions.
Blueprint Mode – The bridge between Designer and Wizard modes. Here, you can select which component attributes you consider key and want to make editable later on. These attributes will then appear automatically in the Wizard mode for easier adjustments.
Wizard Mode – Focus on efficiency. You’ll find all the attributes previously selected in the Blueprint Mode, ready for quick and simple edits whenever needed.
These two modes — Blueprint and Wizard — make it easier to design your own reusable templates. Simply choose a base creative, define the editable attributes through the Blueprint Mode, and then duplicate your creative in the Ads Manager. When you reopen it in the Builder, you’ll land directly in Wizard Mode, with all attributes ready for instant editing.
Learn more about these mode here.
Improved UI
Finally, the Builder UI has received a series of important design enhancements. These updates focus on clarity, simplicity, and overall usability — making every interaction more intuitive and every creative process smoother.
Both the Ads Manager and the Builder continue to evolve to deliver a more seamless and empowering user experience.