With the self-service and full-activation plan, you’ll have access to both the Ads Manager and the Builder. This setup allows you to create campaigns and creatives independently, while delivery is automatically managed by the Ads Manager. Your focus will be on building creatives and setting up the campaign — the system will handle the delivery automatically.
Creating a New Campaign
In the Campaigns section — either from the Advertiser List or the Campaigns List of a specific advertiser — you’ll find a + New campaign button in the top-right corner. Clicking it opens a form divided into three sections, where you’ll enter all the details needed to configure your campaign.
1. Info
In this section, you’ll enter the basic campaign information:
Campaign Name
Advertiser (this field will be pre-filled if you start from the campaign list of a specific advertiser)
Campaign Budget – Choose between two options:
Daily Budget: Set a maximum daily spend.
Lifetime Budget: Define a maximum overall budget.
After choosing your preferred option, enter the budget value in the field below.
Start and End Dates: Define the campaign duration.
Advanced Settings (optional): Expanding this section reveals additional options:
Time Range – Choose specific delivery hours (8:00 a.m. – 8:00 p.m. or 8:00 p.m. – 8:00 a.m.). If not set, the campaign will run all day.
Days – Select between Weekdays or Weekend. If no option is chosen, delivery will occur throughout the entire week.
2. Campaign Objective
Here, you’ll define the main goal of your campaign. Choose among three options:
Build Awareness – Focus on Reach and Viewability KPIs. Expand your brand presence by reaching the widest qualified audience.
Create Interaction – Focus on In-View Time and ER. Drive users to interact with your ad therefore increasing the in-view time.
Retargeting – Focus on CTR and Engaged CTR. Re-engage users who have already interacted with your brand to drive conversions. Note: This option is available only if at least one previous campaign for the selected advertiser has been completed, as retargeting targets an audience already familiar with the brand.
3. Target
In this section, you’ll define the audience for your ad delivery:
Country – Select where your ad will be delivered.
Targeting Options:
AI Optimization – Enter a prompt (in any language) and click Optimize Targeting Automatically. The AI will generate an optimized target for your campaign.
Manual Selection – You can build a Site List by manually selecting websites where you want your ad to appear. Search for sites by name and add or remove them from your list.
An Affinity Audience Switcher is available above the list. This feature allows you to include delivery on sites that have an affinity with your selected sites, meaning people who visit your chosen sites commonly visit these related ones. You can disable this option at any time, but be aware that doing so might reduce your audience size and campaign accuracy.
You can also upload a Deny List in .csv format to specify sites where you do not want your ad to appear.
Finally, choose your Audience. The segment directory contains a list of preset segments that define the audience you want to reach. Each segment ensures distribution to audiences interested in the selected topic and on website pages with relevant content.
Linking a Creative
Once all required fields are completed, link a creative to your campaign by clicking + Add Creative.
A modal will appear with all creatives in your account — select one or click + New Creative to build a new one, starting from a template or from scratch.
After selecting a creative, choose the supported sizes relevant to your campaign.
Once confirmed, the creative will be linked to your campaign. If you wish to change it, click Change Creative to select another.
Final Steps
When all fields are completed and the creative is linked, you have two options:
Save as Draft – The campaign will appear in the advertiser’s campaign list in Draft status and remains editable.
Publish – The campaign will move to Ready status.
Once published, navigate to the Setup tab inside the Flight Detail Page. For each tag created (matching the selected sizes), you’ll find a Tag Settings button.
Clicking it opens a modal divided into two sections:
Click-Out – Enter the destination URL.
Tracking – Enter the tracking tags connected to the third party trackers included in the creatives, where needed.
Once the Tag Settings are completed, delivery will automatically start on the campaign’s defined start date.
Still within the Flight Detail Page, you’ll also find another tab called Strategy, where you can view detailed information about the flight, such as the start and end dates, the Ad Tag label (clickable, redirecting you to the Setup tab), and the flight goal. A second section, Targeting & Audience, displays the country and audience associated with the flight.
This is the complete flow to follow when creating campaigns in Full Activation - Direct mode. With this setup, you can focus on designing compelling creatives and planning your campaign — the Ads Manager will take care of the rest, ensuring seamless delivery according to your setup.