How to Set Up My Campaign Goals?

Creating and Tracking Campaign’s Goals

Aryel
Written by AryelLast update 1 month ago

Goals are linked with interactions and are useful for measuring how often users complete specific actions. A conversion is the execution of a desired target action by a campaign visitor, such as a CTA-click or a particular interaction with the AR object. In Aryel, you can create a maximum of 20 conversion goals or target actions, tracked from the time they are made.

When you set up a goal, you may assign a monetary value to the conversion.
You may determine the value of the goal, evaluating how often the users who complete the goal become customers.

For example, if your eCommerce converts 3% of visitors, and your average transaction is €300, you might assign €9 to your go-to-link interaction.

  1. Select an asset inserted in the scene.

  2. Go to the "Interactions" tab on the right side.

  3. Add an interaction, then set your value into the field "Goal value".

Conversion rate optimization (CRO) plays a central role in increasing the goal conversion rate. Define and create target actions in Aryel to cover all relevant business goals. View them from different angles in your analytics, such as different time frames, devices, and/or geolocation.

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