How Can I Set the “Value of the Goal”?

In today's marketing campaigns, one of the key aspects to take into account is the number of interactions that a user engages in. With Aryel, it is possible to closely monitor and track this data to obtain meaningful insights.

Let's see how to proceed:

1. Within your experience on Aryel, identify the element for which you want to track user interactions and navigate to its Interactions section. In this case, for example, we want to track the clicks on the "Buy Now" button.

2. Once in the section, check if a similar interaction already exists. If not, you can create a new one by clicking on "Add an interaction".

3. After creating the interaction, select the desired goal from the dropdown menu and adjust the value associated with the "Value of the goal" parameter. This allows you to assign a numeric value to each button click. For example, setting the value to 1 means that each button click will be recorded as a single unit in the report.

Please remember to give your interaction a meaningful name so that it is easily recognizable in the report!

4. To access the data and information collected from button clicks, go to the "Reports" section. This section provides a comprehensive overview of your campaign's performance, including the number of button clicks and other relevant interaction metrics. You can easily find the Reports area on the homepage of your account.

By following these steps, you will be able to track button clicks and gain detailed insights that will enable you to evaluate the effectiveness of your campaign and make informed decisions to optimize your interaction strategies.