How to Push Data from Aryel to CRM for Lead Generation Activities?
Unlocking the Power of Augmented Reality for Lead Generation
As part of the pre-sales activity, collecting users' information is a key step to converting them into paying customers later. Depending on the customer type and their current need, audience engagement, lead generation, and sometimes even driving the customer to a physical store, can all be achieved using augmented reality campaigns.
How to push data to CRM?
Augmented reality campaigns can be gated with a web form that feeds the data into a customer relationship management (CRM) system of your choice (like Hubspot, Salesforce, etc).
When a user clicks on the published campaign link or scans the QR code, they will be taken to a branded page (like the one above). The user fills in their details - such as First name, Last name, Email, Phone, or any other input you set up - and when the submit button in the form (in this example plays button) is clicked, this user data will be pushed into your CRM.
Afterward, the user will be taken to the amazing AR experience you have created.
Examples and Use Cases of AR Experiences
To get a better idea of the type of AR experiences you can create, you can check out the following example: https://ar.valdo.it/
In conclusion, using augmented reality campaigns is a great way to engage users, generate leads, and drive them to a physical store. With a few simple steps - such as gating with a web form, collecting user data, and forwarding it to your CRM - you can easily move forward to achieve your marketing goals.
To learn more about Aryel's capabilities in this aspect please reach out to us via this contact form or via the chat functionality on our website.
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