Getting Started with Packaging Campaigns on Aryel

How to Create Packaging Campaigns on Aryel

Written by AryelLast update 3 months ago

Aryel provides a great way to quickly create Packaging campaigns with all the features you want. Follow the steps below to easily create & share one with your audience.

1. Log in to your dashboard

To access Aryel's editor, log in to your dashboard on Aryel's platform.

2. Create new campaign

Once you are logged in, you will see the option to create a new campaign. You can choose to start a new campaign from a template or a blank page. For this article - let us choose 'Start from blank' and proceed to the next steps.

3. Select the campaign type & name your campaign

Among the different campaign types, choose Packaging by clicking on it. Clicking it will highlight the square.

Give your campaign a 'Name' that would help you to identify it. Please also note that this would later become part of the campaign URL.

4. Define display sequence

Once the campaign type has been selected and a name has been given to it, you'll also be asked to define the display sequence.

By selecting the random option, you'll allow your audience to trigger a specific content when scanning a different image.

A practical example can be having any package in a store to be scanned in order to show the 3D model of the product contained in it. Why open the box, when you can peep in it with AR?

And by selecting the sequential option, you can create a proper journey for your customers - using one or more trigger images - that allows your scenes to be connected to each other through the 'go to scene' interactions.

As a practical example, your customers can scan the image of a product in your printed catalogue and see the relevant AR model with the possibility to tap on some buttons and reveal all the other colour options of the product you have in stock for them.

5. Reach the scene editor

Once the display sequence is chosen, you will be redirected straight to the editor with 1 empty scene waiting for your creativity to be unleashed.

6. Add your media

Here’s when things get fun: it’s time to upload the digital content that will be shown inside the AR scene.

You can easily manage all your assets, uploading them in your media library at any moment or directly here when you create a new campaign. Also, Aryel has access to third-party libraries, with over 10k AR-ready media assets.

7. Manage your media settings & properties

Access the right-side panel of the editor to manage all the settings & properties of your media.

Here you can manage the scale/position/rotation properties of the assets.

In addition you can add buttons and interaction events to these campaigns to achieve your vision.

Don't forget to add your trigger images to each scene!

8. Customize your experience

The last step before publishing is customization; Aryel supports white labels, so you can 100% personalize your campaign.

Choose to add your brand assets, such as the logo, brand colors and fonts. Also, you can change the Favicon, choose a custom launcher or add cool filters to the camera.

As a last touch, go to Settings and choose which features to enable: how your URL will appear, the opportunity to share the content, etc… choice is in your hands!

9. Publish & share your campaign

Finally, it’s time to post your campaign online by clicking on the 'Publish' button.

You can customize the QR code color of this campaign (with hex-codes) to suit your brand identity & the campaign needs.

Now, share your campaign with your audience: they only need to tap (or click!) on the link on their browsers and enjoy!

By clicking on the 'Get Sharable Link' button you will get a link like this:

Also, by clicking on the download icon (next to the 'Get sharable link') you can download the QR code of your Packaging campaign which you can later use for sharing the campaigns on both offline & online media.

10. Example Campaign

Here is an example of Packaging campaign. Scan the QR code to launch the experience and then use the image underneath to reveal the content.

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