What Exactly Are the AI Insights?
What the AI Insights Are and How to Use Them
Aryel AI Insights is an advanced AI tool that captures facial feature data from audiences via camera-enabled ads, powered by Aryel’s sophisticated vision tracking technology. This technology enables brands to analyze real-time interactions with AR ads by tracking key facial characteristics, which allows continuous optimization of campaigns based on live audience feedback.
AI Insights identifies demographic traits such as hair color and facial shape, providing a detailed breakdown of audience impressions categorized by these features. 
This insight allows brands to refine target audience definitions and design highly personalized campaigns.
Aryel prioritizes privacy with a strict privacy-by-design approach: all data is first-party, fully GDPR-compliant, and collected with explicit user consent. Aryel also adheres to the IAB Transparency and Consent Framework, ensuring industry-leading privacy standards.
In addition, AI Insights can integrate seamlessly with DMPs, DSPs, CRMs, and other platforms. This cross-referencing capability enhances audience insights with demographic, behavioral, and emotional data, empowering brands to deliver more targeted and effective campaigns.
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