What Are the Available Outputs for My Advertising?

The available output formats for your advertising campaigns are as follows:

1. JavaScript (JS): JavaScript is a dynamic option for loading and executing ad content within a webpage. Through the <script> tag, ads can utilize JavaScript to perform a range of functions, from simple displays to advanced interactivity. Key benefits of JavaScript in ads include:

   • Custom Interactivity: JavaScript allows for enhanced user engagement by enabling features such as tracking clicks, monitoring user actions (e.g., views, clicks, conversions), and reporting this data to analytics systems.

   • Advanced Ad Features: Using JavaScript, ads can integrate complex elements like image carousels, animations, or interactive layers that respond to user interactions, creating a more engaging ad experience.

     Example:
     <script src="https://adv-2.aryel.io/serve/627329439596i069540/300x600/index.js?click=[REPLACE_WITH_CLICK_MACRO]"></script>

2. VAST (Video Ad Serving Template): VAST is a standardized format specifically for video ads, ensuring compatibility across various video players and providing detailed tracking. VAST supports:

   • Playback Controls and Tracking: VAST enables tracking for key milestones, including start, first quarter, midpoint, third quarter, and completion. It also includes actions like audio activation, skip events, and click-throughs.

   • Cross-Platform Consistency: VAST helps ensure video ads play consistently across different platforms and devices, enabling more reliable performance and tracking for video campaigns.

     Example:
     https://video.adv.aryel.io/serve/73248850496794053849238574/vast/adTag.xml

3. Iframe: The iframe format is a versatile and widely used approach in online advertising, allowing ads to be embedded from external sources while maintaining separation from the host webpage. This setup offers several advantages:

   • Isolated Environment: Ads served within an iframe are separated from the rest of the page, meaning ad-specific styles or scripts won’t interfere with the main page content and vice versa, reducing compatibility issues and maintaining a clean experience for the user.

   • Broad Format Support: Iframes can support various ad formats, from video to static images and interactive elements, and can be resized to fit specific dimensions, making them suitable for responsive and multi-device campaigns.

     Example:
     <iframe 
           style="border: 0; width: 100%; height: 100%;"
           allow="autoplay https://adv-2.aryel.io; 
           gyroscope https://adv-2.aryel.io; 
           accelerometer https://adv-2.aryel.io; 
           magnetometer https://adv-2.aryel.io; 
           xr-spatial-tracking https://adv-2.aryel.io; 
           camera https://adv-2.aryel.io;"
           src="https://adv-2.aryel.io/serve/7328948395940532103234/my-tag-slug/index.html"
         ></iframe>

Each of these formats offers unique capabilities, allowing you to choose the best output type based on your campaign’s goals, interactivity needs, and the type of content you aim to deliver to users.