How Do I Submit a Brief For a New Creative?

To submit a creative brief for a new campaign, please reach out to your account manager for assistance. Below is the essential information needed to get started:

Campaign Details

1. Main Campaign Goal: Outline the primary objective of the campaign. Examples include:

   • Engagement (KPI: Engagement Rate)

   • Consideration (KPI: Attention Rate)

   • Interest (KPI: Click-Through Rate)

2. Duration: Specify the campaign's start and end dates.

3. Target Country/ies: Indicate the geographic regions or countries where the campaign will run.

4. Estimated Impressions: Provide an estimate of the number of impressions expected.

5. Deal Type (for non-publishers): Specify if the campaign is reservation-based, programmatic, or a combination. If programmatic, include the DSP (Demand-Side Platform) you’re working with.

6. Placements: Indicate whether the campaign will be mobile-only or cross-device. If there are specific ad sizes or formats preferred for this flight, please list those as well.

Additional Requirements (for Full Activation)

1. Client ID: Include the client ID associated with the campaign.

2. Blacklist Apps/URLs: List any specific apps or URLs that should be excluded, as well as any relevant brand filters.

Providing these details allows us to customize the campaign to fit your specific objectives and adhere to brand standards, helping ensure optimal performance and alignment with your goals.