How Are the KPIs Calculated?

When your advertising campaign goes live, it’s essential to monitor data and track key performance metrics to assess its effectiveness. On the campaign details page, you’ll find the primary indicators that offer insights into the reach, engagement, and viewability of your campaign.

Here’s a breakdown of each available metric and how it’s calculated:

• Impressions: The total number of times your banner ad is requested for display on a webpage.

• Viewable Impressions: The number of times at least 50% of your ad’s surface area was visible on users’ screens for at least one second, helping you gauge how often your ad is genuinely seen.

• In-View Time and In-View Time Max Reach: This shows how long users are viewing your banner once it becomes viewable. In-View Time indicates the average number of seconds users spend looking at the banner from the moment at least 50% of the ad is visible on their screens. In-View Time Max Reach represents the number of impressions that reached at least one minute of view time.

• Loaded and Rendered: These metrics help you understand how quickly your banner loads and becomes visible. Loaded counts the number of impressions that successfully loaded, while Rendered counts those fully displayed to users.

• Desktop and Mobile: The percentage of impressions viewed on desktop versus mobile devices, offering insight into the distribution of your audience across different devices.

In the Engagement and CTR sections, you can review the following key metrics:

• Overall Engagement Rate: Calculated as the ratio between the total interactions with the banner content and the total impressions, providing a clear picture of your ad’s engagement level.

• Engaged Impressions: The total number of unique interactions with the banner content, allowing you to measure direct user engagement.

• Overall Click-Through Rate (CTR): The ratio between the total click-outs generated within the banner and the total impressions.

• Total Clicks: The total number of unique click-outs initiated from the banner.

Additionally, each section provides a breakdown of interactions and clicks by device, showing the distribution of engagement and click-outs on mobile versus desktop. This is calculated as the ratio of mobile interactions/click-outs to mobile impressions, and desktop interactions/click-outs to desktop impressions.

These insights will help you understand how your campaign performs across devices and audience segments.