Three Ad Activation Types

If you want to create an interactive ad to attract new potential clients, Aryel offers three different activation types to help you reach your goals: Creatives Only, Full Activation | Programmatic, and Full Activation | Direct. Each option provides different levels of control and involvement in the advertising process.

Creatives Only

Through this activation model, Aryel provides high-quality ads without managing the distribution. This solution is ideal for advertisers who handle media buying independently but need professional banners, videos, and interactive ads tailored to their client brand identity. It is especially useful for businesses with in-house marketing teams or external agencies handling placement.

Full Activation | Programmatic

Aryel supplies a Deal ID, enabling buyers to access premium, pre-selected inventory through programmatic deals. Publishers or data providers curate inventory segments and assign them a Deal ID, allowing advertisers to target specific audiences or content with enhanced transparency and efficiency.

Full Activation | Direct

Full Activation Direct involves Aryel purchasing ad placements directly from publishers, ensuring greater control over where ads appear. This approach guarantees premium visibility, making it ideal for brands focused on reputation and audience trust. This method is particularly beneficial for campaigns prioritizing brand safety, exclusivity, and high-impact advertising. Though it requires higher investment and planning, it provides a stable, controlled advertising experience.