Sonar™: Aryel’s AI-Powered Media Planning for Smarter Advertising

What is Sonar™?

Sonar™ is Aryel’s Generative AI-powered media planning tool, designed to optimize ad spend, improve targeting, and maximize engagement. It leverages emotional, demographic, and behavioral data to develop precise media strategies that reach audiences with the highest intent to engage and convert.

By integrating AI Insights and augmented reality (AR), Sonar™ creates AR-chetypes, advanced audience personas based on demographics, emotions, engagement patterns, and even facial characteristics. This level of targeting ensures that ads don’t just reach the right audience but also resonate emotionally, leading to higher interaction rates and improved campaign performance.

Why is Sonar™ Useful for you?

Sonar™ helps brands, media planners, and advertisers in several key ways:

✅ Smarter Media Planning – Sonar™ analyzes multiple data sources, including psychographics, facial features, and emotional triggers, to create highly refined audience segments.

✅ Optimized Ad Spend – AI-driven insights help identify the most effective publishers, channels, and ad formats, ensuring budgets are allocated efficiently for maximum ROI.

✅ Capturing High-Intent Audiences – By understanding how different audience groups react to ad content, Sonar™ helps advertisers craft personalized media plans that increase engagement and conversions.

✅ Dynamic & Adaptive Planning – Sonar™ continuously refines media plans based on real-time feedback, allowing us to adjust strategies on the go and maintain campaign effectiveness.

✅ Seamless Integration with Aryel’s AI & AR Ecosystem – Sonar™ works alongside Aryel’s GDPR-compliant AI Insights and AR-driven advertising, providing a unique data-driven approach to emotional engagement.

With Sonar™, Aryel’s clients gain a competitive edge by delivering more targeted, emotionally engaging, and highly effective ad campaigns, ensuring that their media planning is not only strategic but also deeply connected to audience behaviors and preferences.