Exploring Flight Details Page

The Flight Details Page is a vital tool for managing and analyzing individual flights within a campaign. 

It combines setup management, key performance metrics, and advanced AI insights, offering you a deep understanding of how your campaigns are performing. Every element of the page is designed to help you optimize your campaigns by providing detailed and actionable insights.

Like the Campaign Overview Page, it is easily accessible by navigating from the Campaigns List. To reach this page, you first click the Expand button on the desired campaign in the Campaigns List and then select the relevant card from the left column in the campaign overview page.

You can also click the View Details button directly on the row of the flight you want to analyze. This streamlined navigation ensures quick access to detailed insights for each flight.

The top section of the page highlights essential flight information, such as the status, the number of ad tags, the name of the flight, and the start and end dates. It also includes a “Preview” button to view all the creative assets associated with the flight and a “Report” button to download the relevant document. The availability of these buttons depends on the flight status.

A navigation menu on the left-hand side lists all flights within the campaign, allowing you to switch seamlessly between them. This ensures that you can easily compare performance across multiple flights or focus on specific ones.

Just underneath the top section, a 3-tab switch allows access to: setup, KPI, AI Insights.

• The Setup Tab provides an overview of the flight’s structure, displaying a list of all the ad tags included in the campaign.
  For each tag, once it transitions to the 'Ready' status, two actions are available:

  1. Copy Ad Tag – Copies the specific ad tag for distribution purposes.

  2. Preview Ad Tag – Directs you to the preview page for that specific tag.

  This tab is essential for verifying that all creatives are properly configured and aligned with the campaign’s objectives.

  

  Additionally, a DSP Selector is located in the same section. This dropdown enables you to choose the DSP (Demand Side Platform) for which the ad tag should be prepared. Selecting one of the available options (e.g. GAM, DV360 or Xandr) automatically updates the macros in the ad tag script with the specific value of the chosen DSP, so that by using the copy or download features they match the specified DSP.

• The KPI Tab is where the detailed performance metrics of the flight are displayed. It begins with a summary of high-level metrics, including impressions, viewable impressions, engagement rates, click-through rates, and total clicks. These metrics are broken down further by devices, providing insights into mobile and desktop performance.

  

  The KPI Tab also delves into creative-level performance, highlighting how each asset contributes to the flight’s results. Metrics such as impressions, engagement rates, and click-through rates are displayed for every creative, offering a comprehensive view of their effectiveness.

  The tab also provides tag-level data, showing the performance of individual ad placements. This granular information is vital for identifying which tags are underperforming and which are driving the most engagement.

  

  Additionally, the tag-level data tab includes two functionalities—Performance and Events Tracking—designed to provide an even deeper level of granularity for every tag. These tools enable you to analyze engagement and visibility with precision, ensuring you can make data-driven optimizations for your campaigns.

  • The Performance tab provides a daily breakdown of key performance indicators (KPIs) for each tag, allowing you to track its visibility and engagement over time. Metrics such as Impressions, Viewability, Engagement Rate (ER), and Click-Through Rate (CTR) offer valuable insights into how well your ads are performing.

  • The Events tab tracks specific interactions and activities related to each tag, giving you a detailed view of user engagement beyond standard impression data. Events recorded can vary depending on the type of creative content, capturing interactions such as content-driven clicks, video engagements, and Virtual Try-On (VTO) usage. This allows you to refine and optimize future campaigns based on actual user behavior, ensuring continuous improvement in your advertising strategy.

  

• The “Set Date” filter at the top allows for time-based data analysis, making it possible to focus on specific periods and track changes over time.
  

• The AI Insights Tab adds an advanced layer of intelligence to the analysis. It uses artificial intelligence to analyze user behavior and responses to the creatives. This tab focuses on providing deeper insights into audience engagement, revealing how users interact with the ads beyond traditional metrics. By understanding facial features, you can refine your campaigns to resonate more effectively with your target audience. The AI Insights Tab is particularly valuable for campaigns that aim to connect with audiences on a deeper level, offering predictive analytics that go beyond basic performance data.
  

Every element of the Flight Details Page is designed to provide clarity and actionable insights. From the Setup Tab, where creatives are managed, to the KPI Tab, where performance is analyzed, to the AI Insights Tab, which offers a forward-thinking view of audience engagement, the page is a comprehensive tool for campaign management. It enables you to monitor progress, identify opportunities for improvement, and make informed adjustments to your strategies. By consolidating setup, performance, and AI-driven insights into one interface, the Flight Details Page ensures campaigns are managed efficiently and effectively.