Exploring Campaign Overview Page

The Campaign Overview Page is essential for monitoring and analyzing your advertising campaigns. It provides a detailed snapshot of performance metrics, engagement data, and creative assets, all in one place.

To access the Campaign Overview Page, start by navigating to the campaigns list. Locate the campaign you wish to analyze, and click on the row of the campaign you’re interested in.

This action will take you directly to the detailed overview page for that specific campaign, where you can dive into the overall performance metrics of the included flights.

However, it's important to note that this page is accessible only for campaigns containing flights with the status "ongoing" or "ended". If they only contain draft, ready or rejected flights, they cannot be analyzed, as no data is available.

At the top of the page, you’ll find the campaign status indicator, along with the flight’s start and end dates, and the activation type.

A set date filter is located in the top-right corner, allowing you to narrow the metrics to a specific date range. This feature is particularly useful for focusing on certain periods of a campaign or comparing data across different time frames.

The Campaign Overview page adapts its layout based on the campaign's objective metric, offering three possible views: Impressions, Clicks, or Readings. Regardless of the metric, a progress bar is always present to help monitor the achievement of the set goal.

For Cost per Mille (CPM)-based campaigns, the Impressions tab includes a progress bar showing how many impressions have been delivered relative to the campaign target. The section also highlights key visibility metrics, such as the total number of impressions, viewable impressions, and average in-view time. Additional insights include maximum unique reach and technical performance data like loaded vs. rendered impressions. These metrics are further segmented by platform, showing mobile and desktop distribution.

For Cost per Reading (CPR)-optimized campaigns, the Campaign Overview displays total readings and clicks, along with a dedicated progress bar in the Readings section. Metrics are also broken down by platform, providing a clear split between mobile and desktop distribution.

For Cost per Click (CPC)-based campaigns, the tab is streamlined to show only the number of clicks, with distribution split between mobile and desktop also available.

For each campaign, you can access the demo page by clicking the "Preview" button located in the top-right corner. 

The demo page offers a complete overview of the ad tags used in the campaign, grouped by flight and creative. By clicking on each item you can reach the relevant preview page.