Exploring Campaign Overview Page

The Campaign Overview Page is essential for monitoring and analyzing your advertising campaigns. It provides a detailed snapshot of performance metrics, engagement data, and creative assets, all in one place.

To access the Campaign Overview Page, start by navigating to the campaigns list. Locate the campaign you wish to analyze, and click the expand button on the far-right side of the corresponding row.

This action will take you directly to the detailed overview page for that specific campaign, where you can dive into the overall performance metrics of the included flights.

However, it's important to note that this page is accessible only for campaigns with the status "ongoing" or "ended". Draft, ready or rejected campaigns cannot be analyzed, as no data is available.

At the top of the page, you’ll find the campaign status indicator along with the total number of ad tags included in the campaign.

A set date filter is located in the top-right corner, allowing you to narrow the metrics to a specific date range. This feature is particularly useful for focusing on certain periods of a campaign or comparing data across different time frames.

The impressions section features a progress bar indicating how many impressions have been delivered relative to the campaign's target. This visual element helps you quickly assess the campaign’s delivery performance and determine whether it is on track to meet its goals.

The rest of the section highlights key visibility metrics, including the total number of impressions, the subset of viewable impressions, and the average in-view time. Additional data points, such as the maximum unique reach and technical performance metrics (loaded vs. rendered impressions), provide further insights into the visibility and functionality of your campaign. These metrics are broken down by platform, showing the split between mobile and desktop performance.

Engagement data is another vital component of the page. The engagement rate (ER) and the number of engaged impressions give you a clear picture of how audiences are interacting with your ads. Click-through rate (CTR) and total clicks are also displayed, with metrics broken down by device type to highlight platform-specific trends.

For each campaign, you can access the demo page by clicking the "Preview" button located in the top-right corner. 

The demo page offers a complete overview of the ad tags used in the campaign, grouped by flight and creative. By clicking on each item you can reach the relevant preview page.