Creative Builder Overview

The Creative Builder is the tool that lets you create and edit your creatives with complete autonomy. It’s designed to be simple and intuitive, so you can focus on building without distractions. The layout is divided into three main areas: the left sidebar, the central workspace, and the right sidebar.

Left Sidebar

The sidebar on the left is organized into four main sections, each designed to support a different step of your workflow:

1. Header Section
   At the very top, you’ll always see the name and status of your creative. Here you’ll also find two handy buttons: one to re-center the view on the canvas, and another to toggle between light and dark mode.

2. Page Management
   Every creative starts with a default page. From here, you can add new pages by clicking the “+” button below the page list, making it easy to build multi-page creatives.

3. Layers & Components
   This section shows all the components (layers) included in the selected page. If the page is empty, you’ll see a button that guides you to start adding components right away.

4. Exit Button
   Finally, at the bottom of the sidebar, there’s the Exit button, which takes you back to Ads Manager whenever you need.
   

Central Workspace

This is the heart of the Builder—the area where your creative really takes shape.

At the bottom of the workspace, there’s a toolbar with all the assets you can use to build your ad, such as: Buttons, Image, Rich Text, Text, Block Layout, Video, Slider, Slide, and Click Area.

Right Sidebar

The right sidebar changes dynamically depending on what you’ve selected in the workspace. It’s where you can adjust settings, styling, and interactions in detail.

• When nothing is selected → You’ll see general properties for the whole creative:

  • Creative Sizes: by default 300x600, but you can add or change sizes to match your campaign.

  • Fonts: default is Poppins, but you can swap it with a Google Font URL or upload a .woff2 font.

  • Trackers: manage first- and third-party trackers.

  • Variables: create and edit variables for dynamic personalization.

• When a page is selected → The sidebar will show:

  • Page information: ID, tag, and name, with an option to delete the page.

  • Animations: tools to add transitions and effects.

  

  When a component is selected → You’ll see its specific settings:

  • Component Info: ID, tag, and editable name.

  • Design Tab: adjust layout, spacing, borders, colors, and more.

  • Interactions Tab: set behaviors like click or hover, and connect them to actions (on pages, components, or trackers). Available options depend on the type of component.

At the very top of the sidebar you’ll always have:

• Save, to secure your work at any time.

• Preview, to open a real-time preview of your creative in a new tab.

• Zoom controls, to adjust your view of the workspace.

The Creative Builder is your central space to design, manage, and fine-tune interactive ad experiences. With a clear layout, intuitive controls, and flexible options, it allows you to take care of every detail of your creatives in one place, while staying simple and easy to use.