Aryel offers several creative formats for In-Chat Ads, each designed to fit seamlessly within the flow of conversations. These formats are optimized to ensure that ads are delivered in the most engaging and non-intrusive way, enhancing the user experience while still providing effective advertising opportunities.
Here’s a breakdown of the supported formats, their available sizes, and the technical specifications for the materials that you need to provide.
1. Single Media
This format is used to display a single piece of media, such as an image or video, within the chat. It’s designed for straightforward, attention-grabbing content.
Available Sizes:
480x320
300x250
Tech Specs:
For Video:
Format: MP4
Resolution:
For 480x320: 480x320px (or alternatively 5:4/16:9 ratio)
For 300x250: 300x250px (or alternatively 1:1 ratio)
For Image:
Format: PNG or PSD
Resolution:
For 480x320: 480x320px (or alternatively 5:4/16:9 ratio)
For 300x250: 300x250px (or alternatively 1:1 ratio)
For Logo:
Ratio: Square (1:1)
Format: PNG or SVG
Note: Please keep the product and key messages within the center safe area to allow for potential auto-cropping.
2. Sponsorship
The Sponsorship format is a more compact ad option, typically used to highlight a brand or offer within the conversation without taking up too much space.
Available Size:
320x50
Tech Specs:
Logo:
Ratio: Square (1:1)
Format: SVG (Preferred) or PNG (Minimum size: 256x256)
Minimum Size: 256x256
Title / Brand Name:
Font: If a custom font is required, please provide font pack
3. Recommendation
This format allows for a recommendation-style ad, where the ad can suggest products, services, or offers based on user interactions.
Available Size:
320x100
300x250
Tech Specs:
Logo:
Ratio: Square (1:1)
Format: SVG (Preferred) or PNG (Minimum size: 256x256)
Title / Brand Name & Description:
Font: If a custom font is required, please provide font pack
Copy:
For 320x100: Up to 110 characters for description
For 300x250: Up to 250 characters for description
4. Carousel
The Carousel format allows brands to display multiple images within the same ad, giving users the opportunity to scroll through a range of options.
Available Size:
480x320
300x250
336x280 (Optional)
Tech Specs:
Images:
Format: PNG
Quantity: Min. 3 images
Ratio: Square (1:1)
Resolution:
For 480x320: 268x268px
For 300x250: 198x198px
For 336x280: 228x228px
Logo:
Ratio: Square (1:1)
Format: SVG (Preferred) or PNG (Minimum size: 256x256)
CTA (Call to Action):
Option A: PNG image (126x40px)
Option B: Custom design (please provide the hex color code and the text to be included). If a custom font is required, please provide font pack.
These formats provide flexibility in how your ad content is delivered, helping to capture attention and engage users effectively.