What Is Native Advertising?

Native advertising is a type of online advertising where ads blend in with the editorial content of the site or platform on which they are displayed. This means that native ads are designed to look and feel like the site's "natural" or "original" content, rather than traditional ad placements.

The goal of native advertising is to offer users a less intrusive experience while simultaneously enhancing engagement and interaction with the ad. Native ads can appear as sponsored articles, social media posts, videos, and other content forms that seamlessly integrate with the surrounding environment.