What Does Display Advertising Mean?

From Eye-Catching Banners to Targeted Campaigns: Exploring the World of Visual Ads

Written by AryelLast update 17 days ago

Display advertising is a type of advertising that includes visual ads displayed on websites, apps, and social media platforms. These ads can consist of text, images, videos, and other graphic formats. Display ads are often placed in key areas of web pages, such as banners at the top of the page, side ads, or interstitial ads that occupy the entire screen.

The main goal of display ads is to increase brand awareness and, in some cases, prompt the user to take a specific action, such as clicking on the ad to visit the advertiser's website.

One of the primary strengths of display advertising is the ability to target specific ads to certain audience segments, based on various criteria such as browsing behavior, interests, demographics, and more.

Display ads can be purchased and managed through various platforms, including Google Display Network, third-party advertising networks, and programmatic platforms.

There are various formats for display ads, from traditional banners to videos, to native ads that blend in with the surrounding content.

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