What Does CPC Stands For?

Unlocking the Power of Cost per Click in Pay-per-Click Advertising

Written by AryelLast update 1 month ago

CPC stands for "Cost Per Click." It is a metric used in online advertising, particularly in pay-per-click (PPC) advertising, to measure how much it costs an advertiser each time a user clicks on their ad. The CPC is calculated by dividing the total cost of the advertising campaign by the number of clicks received.

For example, if you spent 100 euros on an advertising campaign and received 200 clicks on the ads, the CPC would be 0.50 euros.

CPC is a crucial tool for advertisers, as it allows them to assess the effectiveness and return on investment of an advertising campaign, in addition to providing control over the budget and costs.

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