What CPR stands for?
In content-driven campaigns, where quality engagement matters most, CPR is a key performance metric.
CPR stands for "Cost Per Reading." It is a performance metric commonly used in content-driven advertising to measure how much it costs an advertiser each time a user completes a full reading or consumption of a content piece, such as an article, branded story, or interactive experience.
The CPR is calculated by dividing the total cost of the campaign by the number of completed readings.
For example, if you spent 500 euros on a campaign and obtained 1,000 full readings of your content, the CPR would be 0.50 euros.
CPR is especially useful when the goal of the campaign is to drive high-quality engagement through content consumption rather than clicks or impressions alone. It helps advertisers evaluate the effectiveness of their storytelling, gauge audience interest, and optimize for deeper engagement.
This metric also allows for precise budget control and clearer ROI analysis in campaigns where attention and content engagement are key objectives.
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