Tracking and Data Collection in ADV Campaigns

With Aryel's ADV campaigns, it is now possible to track the data of users who engage with AR experiences. But what exactly does this mean and how does it pertain to privacy? Here's a guide on the subject.

Tracking and Implicit Agreement

When a user engages with Aryel's ADV experiences that require facial tracking, such as a virtual try-on experience for a hat, an "implicit agreement" comes into play. In these instances, the user implicitly agrees to allow Aryel to track specific parts of their face, such as the forehead. This tracking is essential for providing the functionality of the experience, allowing the user to see how the virtual hat looks on them. Due to the necessity of this tracking for the intended functionality, there is no need to request explicit consent from the user.

It's important to note that the data tracked for the sole purpose of making the experience work is not transmitted to external servers. Instead, this data remains on the user's device (client) to maximize privacy protection. Aryel takes these measures to ensure the highest level of privacy for its users while still delivering engaging and immersive experiences.

Consent for Non-Related Informations

If Aryel wishes to track or gather information that isn't directly related to the offered experience, for instance, the color of the user's eyes or the shape of their face, then it is mandatory to seek consent. Thus, in such scenarios, the user will see a secondary banner or notice informing them about this and will be asked to give their consent for the collection and storage of such data.

Not Biometric Data

It's crucial to understand that the data gathered via these tracking techniques are not biometric data. Even if they might relate to specific traits of the user's face, these data points don't identify the user uniquely as an individual. In other words, while details like the shape of the face or the color of the user's eyes can be stored, they are in no way traceable back to the user as a distinct individual.

User privacy remains a top priority. When a user interacts with campaigns that employ facial tracking, it's vital to know that, although certain data might be collected without an explicit consent, such data is strictly tied to the provided experience and cannot identify them as an individual. If additional information is requested, they will always be asked for consent and will have the freedom to choose.