Profiling questions are additional questions included in a Brand Lift survey to understand who your respondents are, rather than what they think of your campaign — for example, their age bracket or gender.
Their answers are shown, with both percentages and absolute numbers, in the Answers panel (enabled via "Show all answers"), alongside the responses to standard KPI questions.
A Profiling section is also available in the study overview, highlighting the age bracket and gender with the dominant share in your sample.
This gives you visibility into the composition of your sample and helps you judge how representative the results are of your target audience — not just a single aggregated respondent count.