No, brand lift studies with Aryel can only be run by ad-serving with us. To maintain the validity of the research methodology, the study must be perfectly synchronized with our internal ad-serving logic.
Integrated Ad-Serving allows us to:
Precise Audience Segmentation: We automatically identify your exposed audience and split respondents into exposed ad recallers (those who recall seeing your creative) and a control group (those who do not), to calculate the exact “lift” generated by your campaign.
Synchronized Survey Delivery: Our ad-server triggers the survey at the optimal time and frequency, ensuring a non-intrusive experience for the user.
End-to-End Data Accuracy: Managing the delivery internally eliminates data discrepancies that occur with third-party trackers, ensuring that every response is correctly mapped to a specific impression.