Delivery Performance
Delivery performance measures a campaign’s ability to be seen, to generate recall, and to correctly reach the intended audience. Within this category, the ad recall indicator plays a central role, as it reflects how effectively the campaign captured attention and remained memorable to viewers.
Creative Diagnosis
The creative diagnosis category evaluates the campaign from a creative standpoint and focuses on how the message is perceived. These indicators help assess the relevance and creative effectiveness of the advertising message, based on the level of attention people paid to it. Stronger creative diagnosis results generally indicate better performance in terms of brand impact.
Advertising Recall Impact
The advertising recall impact section analyzes the differences between individuals who remembered the ad and those who did not or were never exposed to it. These gaps reveal whether the campaign generated a measurable impact on key brand indicators, offering insight into how effectively the message influenced perception and intent.